About

I’m Lana Svitla Lana Svitla, a brand and product designer. I turn meaning into form – from visual identity to interfaces that are a pleasure to use every day.

Experience

10+ years in design.
6+ years in senior and lead roles

I’ve worked on products for large B2B and B2C (e-commerce), premium wellness and MedTech brands, and EdTech education projects.

  • 2023 – presentProject-based work, Germany / Türkiye / Georgia · 20+ projects: UX/UI, web, identity
  • 2025 – 2026IT Career Hub, Berlin · Design Expert, UX/UI
  • 2023 – 2026Vivanti · project team designer at an agency for pharmaceutical marketing, medicine and digital technology

Services

Brand & communication Identity and brand systems Brandbook and presentations Key visuals and AI-assisted visuals Learn more Product & UX/UI Research and hypotheses Prototypes and interfaces Design systems Learn more Web & digital Landing pages and websites Tilda, Webflow, Framer Vibe coding and AI production Learn more

Industries

E-commerce • Wellness • B2C / B2B • Premium • MedTech • EdTech • FinTech • SportTech

Highlights

  • 50+ components and modules in the design system: tokens and documentation in Figma and Confluence, wired to Storybook. Time spent on mockups dropped by 80% / Control Systems
  • +25% in orders after reworking the account area and checkout / TOGAS
  • 4 sites for new services and sub-brands, launched from scratch / TOGAS
  • +20% of the main site traffic after redesigning the brand ecosystem / Verba Mayr
  • 4 junior designers grew into confident mid-level in six months / Mentoring / Control Systems

I built from scratch a UX/UI course for IT Career Hub in Berlin: a nine-month programme, 18+ modules, full lesson texts and notes, hands-on sessions. Explaining complex things in plain words is a pleasure of its own.

I write code together with AI: Claude Code, Claude Design, GPT + Codex, Midjourney, Nano Banana, Figma. This site is my work too, from layout to the last line. AI is an excellent tool in skilled hands.

Education

  • 2001 – 2006Moscow University for the Humanities · graphic design
  • 1996Vladimir State Pedagogical University · philology

Courses

  • 2026Wannabe · AI process automation, AI upgrade
  • 2025Tilda Pro · Tilda Expert status

Tools

Design and code
Figma, FigJam, Miro, Adobe CS (Photoshop, Illustrator, InDesign), Webflow, Framer, Tilda, HTML/CSS/JS, Git, Storybook, Jira, Confluence, Google Analytics, Yandex.Metrica
AI
Claude Code, Claude Design, GPT + Codex, Gemini, Lovable, Midjourney, Nano Banana, Kling

Languages

RussianUkrainianEnglish · B1–B2

Location

Tbilisi. Open to relocation or remote work.

Workflow

I shape the design process around the task.
I use Double Diamond and Design Thinking.

How I work

Outside work

Svitla Embroidery: a piece in the hoop Svitla Embroidery: embroidered portrait of a boy with elephants Svitla Embroidery: embroidered portrait of a girl in foliage Svitla Embroidery: embroidered portrait in green tones Embroidery and upcycling

I run Svitla Embroidery – a project of original embroidery and upcycling. Handwork keeps the eye and the patience sharper than any course.

Tea ceremony: teapot, cups and tea leaf I’m a tea master

I hold tea ceremonies for friends and for my teams. The same thing works here as in design: attention to detail and immersion in meaning. At the tea table you meet the people who are genuinely interested in one another.

See the work in my portfolio