AMO

Branding for the launch presentation of a cosmetics line.

Format
Brand System
Style
AI-assisted visuals
Tools
Midjourney, Nano Banana
AMO: ligature mark carved into stone

Brief

The cosmetics brand needed a system that reads as calm. The difficulty with packaging is that one mark has to work equally well in every application: embossed on metal, printed on cardboard and on fabric.

Solution

The mark is built as an A-m-o ligature on a defined geometry and grid, so it scales without losing character. The palette is four warm neutrals from cream to graphite, each with a Pantone number for print. Typography is two typefaces: the grotesque Switzer and the serif Ortica. The system is deliberately plain: muted colour, plenty of air.

AMO: brand statement and mark
AMO: ligature mark on a light background
AMO: mark construction on a grid
AMO: palette and typography
AMO: the full packaging line
AMO: Deep Hydration tube and carton
AMO: Deep Hydration carton on sand
AMO: carton in a composition with fabric
AMO: tube and embroidered tote
AMO: social media layouts

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