Visual Brand Identity

A set of illustrations for a marketplace of handmade goods.

Format
Category system
Style
AI-assisted visuals
Tools
Midjourney, Nano Banana
Visual Brand Identity: illustration cover

Brief

Build a single visual system for the categories and solve what generative AI tools do today – hand you a set of good-looking but unrelated images: fifteen different crafts had to look like one catalogue.

Solution

AI gives different light, angle and texture on every iteration – hitting one style by generation alone is hard. The whole set was brought to a common scene, light and palette, so the categories read as parts of one system.

Visual Brand Identity: illustration 2 Visual Brand Identity: illustration 3
Visual Brand Identity: illustration 4
Visual Brand Identity: illustration 5 Visual Brand Identity: illustration 6

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